Sundance UK privacy policy

Last updated: 18 May 2026

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1. Who We Are

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Sundance Spas UK is operated by Jacuzzi GroupUK. For the purposes of this Privacy Policy, "Sundance Spas UK","we", "us", and "our" refer to Jacuzzi Group UK in relation to the sale, marketing and support of Sundance® Spas products in the United Kingdom. Sundance Spas UK is the controller responsible for your personal data.

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If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
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Privacy Manager
Sundance Spas UK
8 Turnberry Park Road
Gildersome, Morley
Leeds
LS27 7LE

Email: privacymanager@sundance-spas.co.uk
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You have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how we use your personal data:
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Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
https://ico.org.uk/

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2. What This Privacy Policy Covers
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This Privacy Policy explains how we collect, use, store and share personal data when you:

• Use our website
• Contact us
• Make an enquiry
• Purchase products
• Register a warranty
• Request support or repairs
• Attend events or competitions
• Use connected products or related applications
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Personal data means any information relatingto an identified or identifiable individual.

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3. Personal Data We Collect
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Depending on how you interact with us, we may collect:
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Identity Data‍

• First name
• Last name
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Contact Data

• Billing address
• Delivery address
• Email address
• Telephone number
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Enquiry and Communication Data

• Information submitted through website forms
• Live chat content
• Email correspondence
• Telephone discussions
• Customer support communications
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Purchase and Transaction Data

• Products purchased
• Order details
• Payment-related information
• Delivery information
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Please note that payment processing may be performed by third-party providers. We do not directly store payment card. details.
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Warranty and Service Data

• Product registration details
• Warranty records
• Repair history
• Service requests
• Engineer visit records
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Marketing Preference Data

• Subscription preferences
• Communication preferences
• Opt-in records
• Unsubscribe records
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Website and Technical Data

• IP address
• Browser type
• Device information
• Operating system
• Website usage information
• Cookie identifiers
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Connected Product Data‍

Where applicable, connected products andrelated applications may generate:

• Water temperature information
• Spa settings
• Component status
• Maintenance information
• Diagnostic information
• Product usage information
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Location Data‍

Where permission has been granted:

• Approximate location based on IP address• App-based location information
• Dealer location services
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We do not intentionally collect special category data unless you voluntarily provide it and we have a lawful basis toprocess it.

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4. How We Collect Personal Data

We may collect personal data:
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Directly from you, when you:

• Complete forms
• Request information
• Contact us
• Register a product
• Make a purchase
• Request a repair or warranty support
• Enter a competition
• Subscribe to marketing communications
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Automatically, through:

• Cookies
• Analytics technologies
• Website usage tools
• Connected applications
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Fromthird parties, including:

• Authorised Sundance® dealers

• Service providers
• Marketing platforms
• Payment providers
• Finance providers
• Other Jacuzzi Group companies

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5. How We Use Your Personal Data

We use your personal data only where permitted under UK GDPR. We may use your information to:

Provide products and services‍

Including:

• Processing orders
• Managing payments
• Delivering products
• Registering warranties
• Providing support and servicing

Lawful basis:

• Contract
• Legitimate interests
• Legal obligation
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Respond to enquiries
Lawful basis:

• Legitimate interests
• Consent where applicable
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Manage connected products and applications

Lawful basis:

• Contract
• Legitimate interests
• Consent where required

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Send marketing communications

Lawful basis:

• Consent
• Legitimate interests where permitted by law

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Improve products and services

Including:

• Website analytics
• User experience improvements
• Product development
• Service improvements

Lawful basis:

• Legitimate interests
• Consent where required

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Meetlegal obligations

Including:

• Fraud prevention
• Security monitoring
• Compliance with legal obligations

Lawful basis:

• Legal obligation
• Legitimate interests

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6. Marketing

We may send information about Sundance® Spas products, services, promotions and events.

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Where required, we will obtain your consentbefore sending electronic marketing communications. You may unsubscribe at any time by:

• Clicking the unsubscribe link in email

• Contacting us directly
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Please note that opting out of marketing does not affect service-related communications.
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7. Cookies and Similar Technologies

Our website uses cookies and similar technologies. These technologies help us:

• Operate the website
• Improve website performance
• Understand visitor behaviour
• Remember preferences
• Measure advertising effectiveness
• Personalise content
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Non-essential cookies will only be used where legally required consent has been obtained. You can manage cookie preferences using our website cookie controls or your browser settings.

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8. Connected Products and Diagnostics

If you use a Sundance® connected product orrelated application, we may collect diagnostic and operational data.

This may include:

• Water temperature
• Spa settings
• Repair information
• Component status
• Maintenance information
• Frequency of use
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We use this information to:

• Provide app functionality
• Monitor product performance
• Identify issues
• Assist with servicing and support
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If you transfer ownership of a connected product, we recommend disconnecting or removing the product from your account.

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9. Sharing Your Personal Data

We may share personal information with:

• Jacuzzi Group companies
• Authorised Sundance® dealers
• Installation and service providers
• IT and hosting providers
• CRM providers
• Marketing agencies
• Payment processors
• Delivery providers
• Professional advisers
• Regulators and law enforcement authorities where required
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Where authorised dealers receive yourinformation, they may process it under their own privacy policies.

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10. International Transfers

Some of our systems, service providers or group companies may operate outside the United Kingdom. Where personal data is transferred outside the UK, we will ensure appropriate safeguards are implemented in accordance with UK GDPR requirements.

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11. Data Retention

We will retain personal data only for as longas necessary to:

• Fulfil the purpose for which it was collected
• Meet legal obligations
• Resolve disputes
• Enforce agreements
• Protect legal rights
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Retention periods vary depending on the type of information and purpose of processing.

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12. Data Security

We use appropriate technical and organisational measures to protect personal data against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
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Access to personal data is restricted toindividuals with a legitimate business need.

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13. Your Rights

Under UK GDPR you may have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of personal data
• Restrict processing
• Object to processing
• Request transfer of your personal data
• Withdraw consent
• Object to direct marketing
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We may request information to verify your identity before processing requests.

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14. Third-Party Websites and Services

Our website and communications may containlinks to third-party websites or services. We are not responsible for the privacy practices or content of third-party organisations.

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15. Children

Our products and services are not intended forchildren, and we do not knowingly collect personal data from children.

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16. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any updates will be published on this page and, where required, we will notify you of significant changes.

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17. Contact Us

If you have questions regarding this Privacy Policy or your personal data:
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Privacy Manager
Sundance Spas UK
8 Turnberry Park Road
Gildersome, Morley
Leeds
LS27 7LE
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Email: privacymanager@sundance-spas.co.uk

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