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Swim Spas
Sundance® 13 Stream™
Seating:
Seats
If you are in the market for a swim spa, you are in luck. There are many manufacturers, brands, and models available, as well as several ways to purchase a swim spa. However, not every place you purchase a swim spa from can offer you the same experience. There is a vast difference between buying a factory direct swim spa and purchasing one from a quality brand’s trusted dealer network.
If you are looking to purchase a swim spa, this article serves as a buying guide, beginning with an explanation of what a factory direct swim spa is. It will also explain why where you purchase your swim spa from is just as important as the product itself. As you read this brief article, you will learn where the best places to buy a swim spa are, what to look for when shopping for a swim spa, and how to find a great deal on a discount swim spa—whether or not you decide to purchase a factory direct model.
What is a factory direct swim spa?
A factory direct swim spa typically refers to a swim spa that you purchase directly from the manufacturer or builder, such as online and without a middleman or retailer. Oftentimes, swim spa buyers opt to purchase a swim spa in this way in order to save money. Some potential perks of buying a factory direct swim spa include factory promotions and direct communication with the manufacturer.
However, there can also be some drawbacks of purchasing a swim spa in this manner. For example, there may be additional costs or services that are not included when buying a factory direct swim spa, such as:
• Shipping costs
• Delivery and installation expenses
• Seasonal promotions
• Financing offers
• Additional accessories
Once you consider these costs, a factory direct swim spa may not be the best deal after all. In addition, if you purchase a swim spa in this manner, you may not have the opportunity to perform a wet test on the model you like before you buy it. This is an essential part of your buying process because it can help you determine whether or not a particular model really is the right fit for you.
Factory direct swim spas may have longer shipping times, and you may have to seek service for repairs from third-party technicians rather than from a brand’s trusted dealer network. You may also be on your own when it comes to coordinating installation, and you may not have access to solid and ongoing customer service and support through a factory direct purchase.
Should I buy a factory direct swim spa?
There are some benefits to factory direct swim spas, but there are some misconceptions as well. For example, some swim spa manufacturers are strictly wholesale sellers and do not sell directly to consumers.
And while some people look for factory direct swim spas to save money, they may not realize that many authorized spa dealer networks associated with quality swim spa brands, such as Sundance® Spas, for example, offer factory direct pricing, specials, promotions, and financing options that make purchasing a swim spa more affordable. In addition, there are many additional perks to purchasing a swim spa from an authorized dealer rather than wholesale or factory direct.
What is an authorized dealer network?
Many high-quality luxury swim spa manufacturers and brands, such as Sundance® Spas, have a vast dealer network to make it easy and convenient to purchase a swim spa through a spa showroom in your area. This way, you can form a relationship with your swim spa dealer and receive support for as long as you own the swim spa. There are many additional perks to purchasing a swim spa through an authorized dealer, such as:
• Ongoing customer service
• Dealer-specific sales, promotions, and deals
• Warranty support, repairs, and replacement parts
• Maintenance
• Emergency service
• Water care assistance
• Financing options
• Opportunity to view models in person and perform a wet test
Should I buy a swim spa from an authorized dealer network?
Buying a swim spa from an authorized dealer can give you peace of mind. Authorized dealers are very knowledgeable about a variety of models. They can help provide additional support through your swim spa shopping experience, which can be extremely valuable, particularly for first-time swim spa buyers.
Factory direct swim spas versus dealer network swim spas
It’s not always a bad idea to purchase a factory direct swim spa. For example, if you feel comfortable researching products in detail, live far from any authorized dealers, have local installers that you trust, or if low pricing is your primary goal. Before deciding if you want to purchase a factory direct swim spa, ask the following questions:
• Who performs warranty repairs if my swim spa needs to be fixed?
• Who will install my swim spa?
• Are delivery and crane services included?
• Is hookup included?
• Will I receive instructions on how to operate and maintain my swim spa?
• Does my swim spa have a warranty?
• Who pays travel charges for service?
• Are replacement parts stocked locally?
Keep in mind that just because you’re not purchasing a factory direct swim spa, that doesn’t mean you’ll automatically pay more. Local authorized dealers have their own promotions and specials that present many opportunities for you to find the swim spa that you love for a great deal.
On the other hand, for many first-time swim spa owners, choosing to purchase from an authorized dealer can give you peace of mind in case anything goes wrong, if you have questions, or if you need additional support during the buying process itself. If the following factors are more important to you, you may be more comfortable purchasing from an authorized swim spa dealer:
• Doing a wet test before deciding on the swim spa model you like
• Local and direct service
• Financing assistance
• Professional installation
• Long-term support
When shopping at your local swim spa dealer, be wary of red flags, such as high-pressure sales tactics, limited warranty details, unclear delivery costs and installation requirements, and no service network. It’s important to trust the dealer that you decide to purchase your swim spa from, as this relationship can provide ongoing value throughout your swim spa ownership experience.
At a glance: Factory direct versus local authorized dealer
Factory direct
• Potentially lower upfront pricing
• Direct manufacturer communication
• May require self-coordination of delivery and installation
• Limited showroom availability and may not have an opportunity to do a wet test
• Service may vary by location
Authorized dealer
• Local, ongoing support and customer service
• In-person consultation and guidance
• Installation coordination, depending on dealer
• Wet testing available at many locations
• Established local service team
When you’re asking yourself, “Are factory direct swim spas worth it?” hopefully the information in this article has given you the knowledge to confidently answer the question and move forward with purchasing a quality swim spa in the way that works best for you.
If you decide to continue your shopping process at a local swim spa showroom, plan to visit an authorized Sundance® Spas swim spa showroom in your area. Here, you can meet with trusted, knowledgeable dealers who can introduce you to various swim spa models and help you find the one that meets all your needs. You can also ask questions about warranties, financing, customer service, delivery, installation, and more. And don’t forget to schedule that all-important wet test to ensure the swim spa you think you like lives up to your expectations.
Frequently Asked Questions (FAQs): Factory direct swim spas: Are they worth it?
Q: Are factory direct swim spas and wholesale swim spas the same?
A: No, they are technically not the same. However, the terms are sometimes used interchangeably. Factory direct swim spas are sold directly to consumers by the manufacturer or builder, with no middleman or retail store markups. Wholesale generally refers to buying or selling in bulk, meaning spa dealers who buy multiple swim spas may be able to sell them at lower or discounted prices.
Q: Do dealer network spa showrooms offer discounts?
A: Yes, trusted spa dealers often offer special pricing and deals that are not available elsewhere. They might offer special pricing during the holidays, seasonal promotions, and manufacturer-backed rebates, for example. They may also discount older models to make way for newer inventory. If you are looking for discount swim spas, your trusted spa showroom is a great place to look.
Q: Why is a wet test so important?
A: During a wet test, you can try out the swim spa model you like when it is filled and operating. This way, you can experience the swim currents, hydrotherapy jets, seating, controls, and overall comfort. Doing a wet test gives you a true feel for how you like the features of the swim spa before you buy it. This is an invaluable part of your swim spa shopping experience.
Disclaimer: Sundance® Spas is a registered trademark of its respective owner. All rights reserved.
Medical Disclaimer: We are not medical professionals. This content is for informational purposes only and is not a substitute for medical advice, diagnosis, or treatment. Always consult your physician or a qualified healthcare provider with questions regarding any medical condition.

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