Privacy Policy


This privacy policy describes how Sundance Spas, Inc. and its United States-based affiliates and subsidiaries (collectively, “Sundance Spas”) may handle and use personal identifiable information (“PII”) you submit directly or indirectly to Sundance Spas, whether through your use of any Sundance Spas website (each, a “Sundance Spas Website”), your offline submission of PII to Sundance Spas, your submission of PII to one or more third parties for transmission of the same to Sundance Spas, or otherwise.

The purpose of this privacy policy is to help you make an informed decision about whether to use or continue using any Sundance Spas Website, whether to submit PII to Sundance Spas, and whether to continue to allow Sundance Spas to maintain your PII. If you do not agree to any of the terms of this privacy policy, please (a) refrain from submitting PII to Sundance Spas and (b) request that Sundance Spas remove your PII from the database in which Sundance Spas stores that information. If you need to contact Sundance Spas regarding this privacy policy or Sundance Spas’ use of PII, please direct your inquiries to

You can browse parts of each Sundance Spas Website without telling Sundance Spas who you are or revealing any personal information about yourself. However, once you give PII to Sundance Spas you are no longer anonymous to Sundance Spas. Accordingly, if you choose to provide Sundance Spas with PII, you consent to the storage and use of that information pursuant to this privacy policy.

  1. WHAT INFORMATION SUNDANCE SPAS MAY COLLECTSundance Spas may collect any of the following information regarding you:
    1. Personal Information. Sundance Spas may collect personal information that can be used to identify you (i.e., PII). As used herein, PII may include, without limitation, your name, email address, mailing address, telephone number, and any other information that could be used to identify you, your ordering history with Sundance Spas’ products or services, and your shopping preferences.
    2. Non-Personal Information. When you visit a Sundance Spas Website, Sundance Spas may collect non-personal information such as your browser type, the identity of your internet service provider, your computer’s operating system, the URL of the previous website you visited, and the IP address of the computer you are using. While none of this information standing alone can be easily used to identify you, it may be combined with PII you provide to Sundance Spas.
    3. Cookies. When you visit a Sundance Spas Website, Sundance Spas may send a small text file to your computer called a “cookie” that identifies your browser to Sundance Spas’ server. Many web browsers automatically accept cookies, but as part of the functionality within your browser you usually can choose to decline to accept cookies if you prefer. Any cookie sent to your computer by Sundance Spas in connection with your use of a Sundance Spas Website does not give Sundance Spas access to your computer or to any PII. If you disable your browser’s ability to collect cookies from Sundance Spas, certain portions of each Sundance Spas Website may not work properly during your visit to that website.
    1. How Sundance Spas may use your PII.Sundance Spas may use the PII you provide for any of the following reasons:
      • To contact and communicate with you regarding your use of a Sundance Spas Website;
      • To respond to your questions;
      • To process a request you may make for information or materials;
      • To provide you with promotional information respecting products manufactured and/or distributed by or services offered by Sundance Spas, its affiliates, and/or its partners;
      • To assist you with products you have acquired through Sundance Spas and/or to provide you with warranty services respecting such products
      • To contact you for market research purposes, including, without limitation, the potential customization of a Sundance Spas Website according to your interests;
      • To improve a Sundance Spas Website, to improve Sundance Spas’ products and services, and to provide the products, services, and customer support you may want;
      • For internal record keeping; and
      • To compile statistical records and other aggregate data about usage of a Sundance Spas Website in a way that does not personally identify you but that allows Sundance Spas to
        more effectively facilitate the promotion of its products and services to appropriate target audiences. Sundance Spas may hire third parties to help it collect and analyze such statistical data, and Sundance Spas may share such data with third parties for this purpose.
    2. How Sundance Spas may use non-personal information and cookies. Sundance Spas may compile data regarding your usage of a Sundance Spas Website and may analyze traffic log cookies to identify which Sundance Spas Website pages are being visited. Such data may help Sundance Spas provide you with a better Sundance Spas Website by enabling Sundance Spas to monitor which pages you find useful and which you do not.

    Sundance Spas does not knowingly request, collect, or maintain PII from anyone under
    the age of thirteen (13) years old without verified parental consent. Sundance Spas’ intention is to refrain from collecting PII from anyone under the age of eighteen (18) years old, whether through a Sundance Spas Website or otherwise. If Sundance Spas learns of Sundance Spas’ collection of PII from anyone under the age of thirteen (13) years old without verified parental
    consent, Sundance Spas will remove this information from the database in which Sundance Spas
    stores it.


    Sundance Spas treats collected PII as an asset that must be protected and utilizes security
    protocols and tools to safeguard and prevent PII in Sundance Spas’ control from unauthorized access and disclosure. However, third parties may nonetheless unlawfully intercept or access transmissions or private communications concerning PII maintained by Sundance Spas. Although Sundance Spas works hard to protect the privacy of all PII over which Sundance Spas has control, Sundance Spas does not promise, warrant, or guarantee, and thus you should not expect, that any PII you submit to Sundance Spas will always remain private. Your submission, whether direct or indirect, of PII to Sundance Spas is therefore done at your own risk.

    1. Disclosures To Affiliates, Partners, And Service Providers.Sundance Spasmay disclose your PII to (a) any Sundance Spas affiliate, (b) any Sundance Spas subsidiary, (c)
      any third-party authorized dealer of products manufactured and/or distributed by Sundance Spas or by any Sundance Spas affiliate or subsidiary; and (d) any third-party entity allowed to act as an authorized warranty service center for products manufactured and/or distributed by Sundance Spas or by any Sundance Spas affiliate or subsidiary. Any of these entities may use the PII you provide to Sundance Spas to contact you regarding products and/or services you acquired from Sundance Spas or to discuss products and/or services Sundance Spas or any Sundance Spas affiliate or subsidiary may have to offer you or in which you may be interested. Sundance Spas may also disclose your PII to any service provider that assists Sundance Spas in operating any Sundance Spas Website and in conducting Sundance Spas’ business.
    2. Other Disclosures Generally Prohibited; Exceptions.Except as stated herein,Sundance Spas does not sell, rent, license, or otherwise permit third parties to access your PII.
      However, Sundance Spas may share PII as it deems necessary in its sole and absolute discretion (a) to prevent an emergency, (b) to protect or enforce the rights of Sundance Spas, of any Sundance Spas affiliate or subsidiary, or of any third party, (c) to comply with any law, rule, court order, or subpoena, (d) to protect the business, property, or operations of Sundance Spas or of any Sundance Spas affiliate or subsidiary, or (e) in connection with any sale, acquisition, merger, or other combination of the business of Sundance Spas or of any Sundance Spas affiliate or subsidiary with any third party.
    3. Disclosures At Your Request.Sundance Spas may share your PII with third parties to whom you explicitly ask Sundance Spas to send your information
    Each Sundance Spas Website may contain links to third party websites to which this privacy policy does not apply. If you use any such link to leave a Sundance Spas Website, Sundance Spas (a) may not have any control over the website to which you may be directed and (b) is not responsible for the protection and privacy of any information you provide to the operator of that other website. Sundance Spas strongly encourages you to read the privacy policy of any website you visit, whether you navigate to that website through a Sundance Spas Website or otherwise, to discern what information that third party website may collect from you and how the operators of that third party website may use that information.
    If you would like to review your PII as maintained by Sundance Spas or remove your PII from Sundance Spas’ database, please send an email to In your inquiry please specify sufficient information such that Sundance Spas is able to identify who you are and locate your PII, including without limitation your name and your email address.
    By using any Sundance Spas Website or by submitting PII to Sundance Spas, you consent to Sundance Spas’ collection and use of PII consistent with this privacy policy. Sundance Spas reserves the right in its sole and absolute discretion to modify any provision in this privacy policy at any time and for any reason consistent with applicable law, and you agree to be bound to any such modification to the same extent as if the modification had been made before you submitted PII to Sundance Spas. If Sundance Spas modifies this privacy policy, (a) Sundance Spas will post the revised privacy policy on each Sundance Spas Website, and (b) the modification shall automatically take effect when the modified privacy policy is first posted. PLEASE PERIODICALLY REVISIT A SUNDANCE SPAS WEBSITE TO REVIEW ANY CHANGES SUNDANCE SPAS MAY HAVE MADE TO THIS PRIVACY POLICY.

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